Currently, job seekers have a vast array of options for seeking employment. Sites such as LinkedIn, Monster, Indeed, Craigslist, and Hired are a few companies that have online platforms where job candidates can browse through and apply to relevant job listings. Similarly, these sites can also help company recruiters post listings allowing them to find suitable candidates.
However, though there are available options for career building, the overall efficiency of any hiring process has seen a sharp decline over the years. According to Glassdoor, the average interview process length in the U.S. is now 22.9 days versus 12.6 days in 2010. How can we create better connections between job seekers and recruiters to improve the efficiency of job application processes?
My solution to this issue is inTrak, a new career management product that would be developed by LinkedIn and hosted within LinkedIn’s platform. Accessible through LinkedIn’s Premium Service, inTrak would allow job seekers to track, manage, and organize their job applications on LinkedIn as well as communicate more efficiently with recruiters. Similarly with inTrak, job recruiters could better organize their job postings and manage potential candidates more proficiently.
How will inTrak bring value to its customers? To answer the question, I summarized each aspect of the product and company (LinkedIn) within a business model canvas. The main takeaways from here are the Customer Segments and Value Proposition; essentially who are the users and why would they use inTrak?
1. Job Seekers - People who are actively seeking new jobs online, whether it be on LinkedIn or other career sites such as Monster or Hired.
2. Company Recruiters - People working as recruiters for companies who are actively posting job listings and/or communicating with potential candidates on LinkedIn or other career sites.
To understand who I am building this product for, I created a user persona of the possible average user of inTrak. The persona helps to create empathy and allows me to understand what kind of product the average user is looking for.
Candidate Dashboard - Candidates can view the job listing(s) they applied to, track any updates or outstanding tasks required on their applications, view key metrics on their performance between all applications, and see whether or not they have any LinkedIn connections within the companies they are applying to.
Popup Screens - Candidates/Recruiters can view different sections of their dashboard via popup screens such as searching for similar jobs in the area.
Video Conference - A key feature of InTrak is the ability to hold video interviews hosted by LinkedIn. Companies no longer have to maintain their own video interviewing platforms.
Recruiter Dashboard - Recruiters can edit the job listing they posted, view LinkedIn profiles for which candidates have applied to the position, and view key metrics in regards to their hiring goals.
I created a high level product roadmap to help the product team understand the projected timeline of inTrak, from ideation to release.
I wanted to focus an extensive amount of time on both the security and customer outreach aspect of the product.
One issue companies may have with hosting their job application processes on the inTrak platform is allowing LinkedIn as an organization have ownership of their data. Strong security measures would allow companies to feel more safe with hosting crucial application information via inTrak.
Additionally, I wanted to focus on bringing LinkedIn's existing clients onboard to use this new premium service. Early adopters would help pave the way to understand what new features to work on and what issues to fix.